Who we are
What information do we collect and why?
2.1 We and our service and content providers may collect and process any of the following information about you, and we refer to this as “personal information” throughout this policy:
Information you give us
2.2 You may give us information about yourself through your use of your YouView device and the YouView Service, by contacting us by phone, email or other communication methods or through a portal (which may be hosted by a third party provider) in the event you are a triallist or forum user. This includes, for example, contacting us via live chat on our website or when you provide your information to us in order to receive a service from us.
2.3 The information you give us may include:
(c) Telephone number;
(d) Email address;
(e) Device Settings and Preferences (including audio settings, subtitle preferences, power saving preferences, quality preferences, parental control preferences);
(f) your opinions and general feedback on the YouView Service (in particular, if you are a YouView triallist or forum user); and
(g) Location data.
Please note that we use certain types of information (primarily that set out in 2.3(e) and 2.3(g) above) so that we can provide services to you. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access our services.
What other data do we collect?
2.4 Each time you use our services we may automatically collect technical information, including:
(a) Usage data (including, but without limitation, the type of content you watch, the journey you took to reach specific content, what content was played, how you use the YouView Service such as whether you watch content live, on demand or save content to watch later);
(b) Operational and Error data (generated when errors occur during your use of the YouView Service);
(c) Device data;
(d) Device make and model;
(e) Digital Rights Management Unique Device data;
(f) Data regarding the internet service to which your device is connected;
(g) Data regarding the devices to which your YouView device is connected, such as your television make and model; and
(h) Internet protocol (IP) address.
How we use your data
3.1 We (or third party data processors acting on our behalf) and our service and content providers may collect, use and store the personal information listed above for the following purposes:
(a) Maintaining, developing and improving your experience of the YouView Service;
(b) Improving and developing the content services offered on the YouView Service;
(c) Personalising the content displayed on your YouView Service based on your usage;
(d) Providing regionalised content (for example, regional news programs or radio stations);
(e) Providing regionalised advertising specific to your location;
(f) Providing relevant updates and upgrades to your device;
(g) Identifying, monitoring and improving technical issues with the YouView Service;
(h) Identifying any attempted circumvention of device security and taking action to stop such circumvention;
(i) Protecting intellectual property rights;
(j) Providing technical support;
(k) Aggregated reporting and analysis;
(l) Providing device data to our affiliate internet service providers for inventory management, content optimisation, connection checking, remote customer support and account management purposes;
(m) Providing third parties with aggregated information (which does not contain any personal information) for the development and/or promotion of their products or services;
(n) Providing you with any service you have requested (for example, access to the YouView toolkit information via the www.youview.com website); and
(o) Providing you with information about YouView which you have requested (for example, our newsletters).
(b) for our legitimate interests in providing the YouView Services, in particular to provide the YouView Services in a commercially suitable way which is tailored to your use and interests.
3.4 If, in the future, we rely on your consent for us to use your personal information in a particular way, but you later change your mind, you may withdraw your consent (either by using your Device Settings and Preferences, or contacting us as set out in section 12/"Contact Us" below) and we will stop doing so.
How long will we store your data
We will use and store information about you as set out in this Privacy & Cookies Policy in accordance with the below:
5.1 for the YouView Service - for so long as you use the YouView Service (based on the last date you used the YouView Service) and thereafter for a period of two years;
5.2 for any support or feedback queries – for as long as it takes us to respond to your query/request and thereafter for a period of six years; and
5.3 for any newsletter you receive from YouView – for as long as you would like to continue receiving information from us.
Disclosure of information
6.1 We will share your personal information with the following categories of third parties:
(a) content and service providers and sub-contractors, suppliers of technical and support services, internet service providers and contact centre providers;
(b) companies that assist us in our marketing, advertising and promotional activities as well as the management of our triallist and forum platforms;
(c) analytics providers that assist us in the improvement and optimisation of the YouView Service; and
(d) third parties responsible for keeping your YouView device secure.
6.2 We will only share personal information to the extent this is necessary to enable the third providers mentioned above to provide their services to us and under a strict duty of confidence.
6.3 These third parties will be required to comply strictly with our instructions to keep your information safe in accordance with industry standards and relevant legal requirements. We will also require that they do not use your personal information for their own business purposes, unless you have explicitly consented to the use of your personal information in this way.
6.4 In addition, we will also disclose your personal information to third parties:
(a) where this is necessary to comply with applicable law or regulation, in response to a lawful request from a law enforcement agency or court of competent jurisdiction, or where we believe disclosure is necessary to establish, exercise or defend our legal rights or those of our content or other service providers; and
(b) in the event that a third party acquires some or all of our assets or business, the information we hold about you and your YouView device will be transferred to that third party so that they can continue to provide the YouView Service to you.
6.5 We may disclose and use anonymised, aggregated reporting and statistics about users of the YouView Service for the purpose of internal reporting or reporting to our content and service providers or other third parties, and for our marketing and promotion purposes. None of these anonymised, aggregated reports or statistics will enable our users to be personally identified.
6.6 Finally, in certain circumstances, we may transfer some of your non-personal information to our service providers who may be able to combine that non-personal information with other data that they already hold. To the extent that this becomes personal information, these service providers will only use such personal information for the purposes set out above in this Privacy and Cookies Policy.
6.7 Save as expressly detailed above, we will never share, sell or rent any of your personal information to any third party without first seeking your consent.
7.1 From time to time, some of our service providers may provide services to us from territories that are outside the UK or the European Economic Area (the "EEA"), such as the USA. Territories outside the UK and EEA may not offer the same level of protection for personal information as the UK or members of the EEA.
7.2 However, if we provide any personal information about you to any such non-EEA service providers, we take appropriate measures to ensure those service providers protect your personal information adequately in accordance with this Privacy & Cookies Policy. These measures may include:
(a) in the case of US based service providers, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield (see further https://www.privacyshield.gov/welcome); or
(b) in the case of service providers based in other countries outside the UK or EEA, entering into European Commission approved standard contractual arrangements with them.
7.3 Further details on the steps we take to protect your personal information, in these cases is available from us on request (please contact us as set out in section 12 /"Contact Us" below).
8.1 We use appropriate technical and organisational measures to protect both the security of information stored on your YouView device and information that we collect from you (including personal information) and your YouView device. Although we make every effort to protect the personal information which you provide to us, as with any internet-connected device, no internet transmission can ever be guaranteed 100% secure, so you should always take care whenever disclosing personal information about yourself online. Any such transmission is at your own risk and once we have received your information, we will use strict procedures and security features to prevent unauthorised access.
8.2 Where we have given you (or where you have chosen) a password which enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
9.1 You may contact us (as set out in section 12/"Contact Us" below) at any time, to request that we:
(a) confirm whether or not personal information about you is being processed;
(b) provide you with further details about how we process your personal information;
(c) provide you with a copy of any personal information which we hold about you;
(d) update/correct any of your personal information which is out of date or incorrect;
(e) delete any personal information which we are holding about you;
(f) restrict the way that we process your personal information;
(g) provide your personal information to a third party provider of services (data portability);
(h) provide you with a copy of any personal information which we hold about you; or
(i) consider any valid objections which you have to our use of your personal information.
9.2 Your request must include your name, email address and postal address, and we may request proof of your identity. We will consider all such requests and provide our response within the time period stated by applicable law.
9.3 If you have previously given your consent to the use of your personal information for marketing purposes, you can choose to stop receiving marketing communications which we send to you from time to time by following the unsubscribe instructions included in such communications. Alternatively, you can opt out of such communications at any time by contacting us by email at email@example.com.
Making a complaint
Our data protection officer is Christina Pettit, who can be contacted at 10 Lower Thames Street, London, EC3R 6YT or by email at firstname.lastname@example.org.